Meta Quest and Puma Created the World's Smallest Gym
Laura McQuarrie — January 15, 2024 — Lifestyle
References: creative.salon
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Meta Quest and Puma partnered to create The World's Smallest Gym using Meta Quest 3 within a two-meter by two-meter space in a Puma flagship store, The East Side Mall and The Mall of Berlin. This in-store launch is perfectly timed to coincide with mid-January, a time when many people are close to giving up on their resolutions already. This compact space offers 15 to 20-minute trials of immersive fitness applications on Meta Quest 3.
Excuses often act as the barriers that prevent people from starting or continuing a workout routine, and whether they're avoiding the crucial first step towards a healthier lifestyle and physical well-being because of poor weather or a lack of space at home, this gym shows how people can get out of their own way.
Trend Themes
1. In-store Mixed-reality Gyms - Experience immersive fitness applications within a compact space in-store.
2. Meta Quest 3 - Utilize the Meta Quest 3 technology to create a virtual gym experience.
3. Immersive Fitness Applications - Explore the use of immersive applications for short fitness trials.
Industry Implications
1. Retail - Integrate in-store gyms to offer customers a unique fitness experience.
2. Sports and Fitness - Incorporate mixed-reality technology into fitness routines for an immersive workout.
3. Technology - Explore the potential of Meta Quest 3 for creating innovative fitness solutions.
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